A Tide That Rises

Cattle Wading

A rising tide lifts all the boats. If we are moving ahead here in the West, if we are moving ahead in agriculture, if we are moving ahead in industry…then the country prospers.” – John F. Kennedy

In the run-up to the 1960 U.S. Presidential Race, John F. Kennedy spoke these words on a campaign stop in Cheyenne, Wyoming, where he called for the nation to invest in projects and technologies that made the best possible use of our natural resources. It was a hallmark of the future president’s campaign theme, “a time for greatness,” and it addressed the need for more innovation in the agricultural industry – an idea we still cling to more than 60 years later. 

The reality for many of us running cattle operations today is that margins are slim. Ranching is inherently a performance-based business, and every decision made, investment, and technology incorporated is made to maximize performance at every level of the beef supply chain.

Innovative thinkers in this space have the opportunity to leverage emerging technologies to establish differentiation and increase profits on-ranch and across the beef value chain. 

Boosting Value Across The Entire Value Chain

Here at Enriched Ag, we’re committed to helping ranchers increase efficiency and profitability through such emerging technologies. Our data-driven insights – generated by satellite imagery, machine learning, and predictive modeling – provide ranchers with the data they need to make informed decisions that improve animal health, optimize grazing and forage management, and ultimately increase profits.

Our scalable platform provides real-time data collection and analysis to offer ranchers the tools they need to make informed decisions and optimize their operation’s performance over time. Detailed insights such as soil moisture, vegetation health, and grazing patterns allow ranchers to know when and where to move cattle, manage forage, prepare for potential drought, and allocate resources more effectively. The beauty of our technology is that it operates as a standalone solution to make it a reliable and cost-effective option for ranches of all sizes.

But it’s not just ranchers who benefit from this kind of technology. By increasing the efficiency and profitability of cattle operations, the entire beef value chain stands to gain through higher-quality beef products, optimal prices for consumers, and increased industry strength.

Furthermore, these same advanced technologies have the potential to improve environmental sustainability through ecosystem services. By optimizing grazing and forage management, ranchers can reduce their impact on the land and promote more sustainable practices.

In today’s ever-changing and interconnected world, the need for innovation and sustainable practices in agriculture has never been greater. By working together to implement these practices and embrace emerging technologies, we can create a more efficient, profitable, and sustainable beef industry for generations to come. Enriched Ag is proud to be part of this movement, and we will continue to lead the way in advancing the future of agriculture.

Are you ready for your ranch to become more resilient and profitable with powerful, data-driven insights? Don’t miss out on our game-changing free insights tool, available right now on our website. The premium insights tool is coming Summer 2023 with the following exciting low-touch features:

  • Projected forage production and grazing days per pasture
  • Pasture-level rest and optimal recovery
  • Localized forage production and rainfall deviation
  • Customized alerts
  • Herd tracking
  • Grazing multiple herds and species
  • Outcome validation and reporting for your needs (Enriched Ag’s insights allow for ecosystem service reporting and validation for supply chain requirements.)

Contact us to learn more today!

— The Enriched Ag Team

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