Media Content

“How to create a better grazing management plan.” This topic has headlined countless professional development sessions and articles since Billy Cook entered the industry fresh out of graduate school, ready to change the world.

During winter, there’s a tendency for rangeland management to lay dormant alongside pasture forage. However, in light of this year’s early spring conditions and potential drought concerns, now is the optimal time for farmers and ranchers to begin planning for the grazing season, says Billy Cook, vice president of producer relations.

As the sun rises over dew-covered fields, the vast landscape of western Colorado comes to life. A third-generation rancher rises, much like his ancestors did, driven by a profound connection to his land and animals. Today, he’s armed with more than just traditional wisdom; he’s equipped with Enriched Ag RealTime, a modern marvel that bridges the past and the future.