Enriched Ag product line

Enriched Ag Adds Innovation to Rangeland Management

The company’s low-touch products and technical expertise are shaping the future of agriculture.

Billings, Montana – Jan. 10, 2024 – Enriched Ag, an agricultural technology company, is proud to launch its rancher-tested line of products to help agricultural customers optimize forage management while reducing costs, increasing profits, managing risk and improving the land. Enriched Ag’s products, which currently include Enriched Ag Insights, Enriched Ag Vision and Enriched Ag RealTime, encompass an engine of machine learning and artificial intelligence to positively impact the industry.

“Enriched Ag is committed to developing the tools our customers find valuable,” said Billy Cook, Enriched Ag’s vice president of producer relations. “We value customer service and serving as expertise in ranchers’ pockets to help them easily make decisions that benefit their operational bottom line, conservation efforts and the environment.”

The Enriched Ag story began with the company’s release of a free version of grazing, carbon and supply chain insights in the fall of 2022. An enhanced version of Enriched Ag Insights brings ranchers a low-touch, high-value offering with more detailed information, such as current and forecasted forage production and grazing data, pasture-level optimal recovery, stocking recommendations, rainfall and water analytics, bare ground detection and tracking, and sequestered carbon estimates.


Enriched Ag Insights means better forage and rotation decisions

More than 30 U.S. ranchers have tested and continue to provide valuable feedback to improve the Insights. Among those ranchers is Bob McCan, general manager for McFaddin Enterprises in Victoria, Texas. He manages 13 cow-calf herds on three ranches with individual grazing systems.

McCan said Enriched Ag Insights is an innovative, user-friendly tool for managing forage volumes on specific pastures, fine-tuning grazing systems for better livestock nutrition, and improving range conditions for cattle and wildlife.

“Knowing real-time forage volumes is incredibly valuable to managers like me, who are challenged with weather extremes and timing issues associated with cow-calf operations,” McCan said.

Cook said Enriched Ag Insights can provide better forage management outcomes and huge potential cost savings for ranches of all sizes. Not only can ranchers use the Insights to evaluate individual pastures, but they can better understand where and when to move their herds. Data-driven rotation decisions are simplified by the tool’s recommended stocking rates, recovery days, and grazing days specific to herd count and animal unit size — ultimately improving ranchers’ bottom line by decreasing their need to feed supplemental hay.

“Enriched Ag Insights also provides early signals when forage production is abnormal, which gives ranchers a chance to make timely management decisions that include buying or selling cattle, or purchasing feed,” he said.

Cook added the Insights provide ranchers the ability to increase pasture yields with judicious fertilizer and herbicide applications, which offers another way to cut input costs. The long-term effects mean more productive forage stands and better environmental stewardship.

In addition to working with the ranching community, Enriched Ag has partnered with select universities to bring the Insights into collegiate classrooms as part of the Enriched-U academic program. A prominent goal of the program is to help students learn more about ranch-level decision making, and gain hands-on experience working in livestock production and sustainable rangeland ecology. More than 250 students will use Enriched Ag Insights by the Spring 2024 semester.

Enriched Ag has created two additional products in its platform: Enriched Ag Vision and Enriched Ag RealTime. These products offer a blend of hardware and software. Enriched Ag Vision captures imagery to provide a visual historical record of land, animal, and infrastructure changes and documents the impact of a rancher’s management practices. Enriched Ag RealTime has become a useful ranching solution that includes connectivity with Enriched Ag Insights and Enriched Ag Vision.

With Enriched Ag’s advanced monitoring capabilities — offered on the ground using cameras and from the sky using satellite imagery — ranchers have an opportunity to capture unparalleled data and record-keeping capabilities.


Enriched Ag Vision adds imagery analysis to Insights

Enriched Ag Vision includes a smart dual camera made for gathering data from a ranch vehicle that a producer can upload via Wi-Fi and analyze on a personalized dashboard. The rancher simply mounts the Enriched Ag camera to a UTV or truck. The camera collects data all while the rancher does his or her regular ranch drives checking pastures, water and livestock.

Once the images are uploaded into an intelligent image library, Enriched Ag’s team uses machine learning to identify, tag, and quantify items such as biodiversity, bare ground, vegetation makeup and infrastructure. This information can assist ranchers with their grazing strategies, erosion control, invasive weed management, animal health or marketing needs. They can search their image library for certain tags, such as the presence of water or livestock, and can even view their images in geo-referenced locations.

When ranchers make changes to improve their operation, they will see those changes reflected over time in their Insights and collected imagery. Hence, Enriched Ag Vision helps ranchers view and quantify the outcomes of their management.

“For example, the Vision data provides you with references to your cattle herds and body condition throughout various times of the year,” Cook said. “That’s just one example. The value of the product is limitless, as it can cater to your needs. Do you want to build wildlife habitat? Vision can help. Do you want to enhance forage production in pastures with prevalent bare ground? Vision can assist with that goal.”

To date, Enriched Ag has tested its Vision product on more than 400 acres of U.S. rangeland. Along with the Vision capture, users have the option to take their own photos of interest from a smartphone and upload them into the same library. The images gathered not only assist ranchers in management decisions, but they also can document sustainability practices and help tell the ranch’s story visually.


Enriched Ag RealTime brings unprecedented connectivity and value

Efficiency is the cornerstone of successful ranching. Enriched Ag RealTime equips ranchers with their Insights continuously in the field and enables them to make management decisions in the moment. In addition to Enriched Ag Vision and its image library, components of Enriched Ag RealTime include satellite internet for connectivity and a customized tablet to monitor data on the go.

But the RealTime capabilities go beyond mere efficiency. The solution connects the vast expanse of a ranch, and producers can instantly share their location with other members of their team to ensure safety and facilitate swift decision-making. With RealTime, staying connected with veterinarians, trusted advisors and the entire ranch team becomes seamless, even in the most remote corners of the ranch.

“We’ve met with many ranchers who say lack of connectivity is a concern on the ranch, as it can limit progress,” Cook said. “Ranchers want to take care of sick animals, broken fences and water issues right away, but oftentimes the lack of connectivity delays access to knowledge, supplies and labor. Enriched Ag RealTime can help remedy these delays with internet connectivity.”

Enriched Ag RealTime is Enriched Ag’s commitment to bridging tradition with innovation and ensuring the agricultural industry thrives and prospers.

Visit to enriched.ag to learn more about Enriched Ag’s products and expertise.


Building Wealth on the World’s Ranches

Enriched Ag is on a mission to unlock the environmental and socioeconomic value of grazing lands. We believe that by making it easier for ranchers to adopt and monitor management practices that support productivity, soil health, and ranch profitability, we can also enable them to meet requirements to monetize carbon sequestered in their land.

Backed by Radical Ventures and Future Ventures, we are a team of seasoned entrepreneurs and experts who have worked at organizations such as Carnegie Mellon University, Google, Intel, Yahoo, and The Noble Foundation.

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Press Contact: Katie Wagner, Director of Communications


EnrichedAG and the EnrichedAG logo are registered trademarks of EnrichedAG. Other names may be trademarks of their respective owners.

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